Visibility Marketing Inc. & the 8(a) Certification

Visibility Marketing Inc. is thrilled and eager to participate in the Small Business Administration’s 8(a) Business Development Program.  It was a difficult process and we’re happy that we are in!

The nine-year program helps small, disadvantaged businesses compete in the government’s market place. Thousands of aspiring entrepreneurs like us (and you!) are able to gain a foothold on government business.

By participating in the program, Visibility Marketing Inc. can receive sole-source contracts. But we can also form joint ventures, like the one we’ve formed with Möbius Grey (Mö-Vis).

If you’re interested in becoming 8(a) certified, give us a call. We can explain our experiences and point you in the right direction.

Visibility Marketing Inc. Gets New Logo!

It’s time! To celebrate it’s tenth anniversary and the move into sustainability initiatives, Visibility Marketing Inc. has a new, re-designed logo. After ten years, we thought this is a great time to spruce it up and go for something a little different. It’s interesting how, as my mother would say, “time brings about a change.”

Ten years ago it was very expensive to print a document using more than one color. So, as a new company and thinking economically, we went with one color in different shades. The printing industry is definitely different now. Four colors, spots colors…these are no longer words to fear in printing.

We’ve added green to show our appreciation for energy conservation, sustainability and saving our natural resources – the Earth.
What Our Colors Mean:

Purple: Purple is a color favored by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty.

Green: Green connotes nature, health, freshness and serenity. It represents growth, nature, and money.

There is still the distinguishable V and M with a 3D feel. When you see the logo, we hope you see what we see, that Visibility Marketing is looking forward to ten more years with a focus on a future of “green” and “innovation.”
Sources: Entrepreneur.com and digitalskratch.com

Be More Visible! And The Power of Ten

The number ten signifies completeness. It implies that nothing is wanting. Ten is a very significant number so far for me in 2010. Here’s why:

~We launched the much needed and very helpful booklet Be More Visible! Create More Interest in You, Your Product or Service

~We celebrated Visibility Marketing’s tenth anniversary in October (tenth month), with Don’t Drop the Dream! a fundraiser for Continue Life, a homeless shelter for pregnant and parenting women.

~Over 100 people attended Don’t Drop the Dream!

~I was ten when I first visited my father’s company and decided I wanted to own a business

~Visibility Marketing won COSE’s Ten Under 10 Award for best practices in innovation, growth/success, value to the community and the environment, diversity promotion and customer service.

I’ve just listed five (half of ten) significant tens for Visibility Marketing. The first ten people who email me will receive the new booklet, Be More Visible! Create More Interest in You, Your Product or Service.

In it are more than 60 (six times ten) ways to tell others about you or what you have to offer. Using these tips at least once a week will create mre visibility, which often leads to more sales.

Thanks in advance for your support and continue to Be More Visible!

A Celebration of Tenacity

Don’t Drop the Dream! was a celebration of tenacity, perseverance and hope. Thank you to everyone who attended and an even greater thank you to those who supported Continue Life, a homeless shelter for pregnant and parenting women.

The over 100 guests at the Italian eatery Massimo da Milano enjoyed the jazz sounds of Cecil Rucker & Good Vibes featuring Nancy Redd. Nancy sang passionately and accompanied the band on flute. International recording artist and author Kelly Chapman soulfully treated the guests to several inspirational songs not featured on her two CDs Real and Great is Your Grace. Continue reading A Celebration of Tenacity

VMI Wins COSE”s Sixth Annual Ten Under 10 Award

For six years Cleveland’s Council of Smaller Enterprises (COSE) has recognized businesses with ten or fewer employees who have demonstrated best practices in innovation, growth/success, value to the community and the environment, promoting diversity and excellence in customer service.

This year, Visibility Marketing is proud to be a recipient of COSE’s sixth annual Ten Under 10 Awards. The award was presented to Montrie Rucker Adams and Todd Q. Adams during the luncheon at COSE’s annual conference at Cleveland’s International Exposition (IX) Center.

This has been a great 10 years for Visibility Marketing. We are looking forward to providing additional innovative marketing and communications services in the area sustainability.

Making Season’s Practice More Visible!

Season’s Practice, a Middleburg Heights company that “provides healthy minds and bodies for women at every season of life” has retained Visibility Marketing to help make them “more visible.”

Some of Season’s Practice’s services include: Adult ADD/ADHD, Caregiver, End of Life Support , Easting Disorders/Body Image, Marriage Counseling, Military Families, Parenting Issues, PMS, Sexual Issues, Post Abortion Loss and Grief.

Continue reading Making Season’s Practice More Visible!

Tenth Anniversary Celebration-Don’t Drop The Dream

It is difficult being young, single and pregnant. Now imagine being young, single, pregnant and homeless. Unfortunately, that’s the plight of over 1000 women and children each year in Greater Cleveland who find their way to Continue Life Inc., a homeless shelter and transitional housing program for pregnant and parenting women.

Continue reading Tenth Anniversary Celebration-Don’t Drop The Dream

Cleveland Bridge Builders Celebrates 10th Anniversary…

…..with Advertising Campaign

I’m excited! Our company isn’t the only one celebrating a decade of success.

Cleveland Bridge Builders (CBB) is launching an advertising campaign to celebrate their Flagship Program. Yours truly is one of ten alums selected to tell their story! The ads foster community awareness about the positive impact we’ve made in the community after participating in the program.

If you haven’t heard of CBB’s Flagship Program, it’s a 10-month leadership development and civic engagement program for rising civic leaders. It seeks to identify, educate and channel rising leaders into effective civic engagement. We participated in highly interactive curriculum with individual leadership assessment, small group discussions, presentation from community leaders, team projects and a review of best practices in leadership across sectors.

Continue reading Cleveland Bridge Builders Celebrates 10th Anniversary…

260 Ways to Be More Visible

For the tenth anniversary of Visibility Marketing Inc., we’ve compiled a list of 365 260 ways to “be more visible.” They are quick and easy.  Nothing hard.  Nothing new.  It’s only a matter of incorporating the old Nike tagline philosophy “just do it.”

We started out with 365 but then realized, why work them on the weekends?  We’ll just give them enough for Monday through Friday and let them rest and play the other two days.  Now, if you’re really ambitious we can have that conversation.

So, if you want to be “more visible” just do one of these a day.  Or, you can do one of these for 5 days, or 25 days.  If you get bored with one, choose another. It’s all a matter of working it until it works.

Now sign on to Twitter and follow @BeMoreVisible to get your visibility for today.

No More Black Beans and Rice (It’s Gumbo Now)

The deep psychological wounds of slavery cannot  easily be measured, but the evidence of the superior race mind-set is ever present.

As America’s pot becomes gumbo rather than black beans and rice, everyone has to learn to accept and welcome the positive changes diversity brings. Not only do we now have an African American running our nation, but minorities are at the helm of some of our great businesses and institutions. Many minorites and some in the majority accept what is, because from generation to generation we have not known otherwise.

A recent incident brought the necessity of diversity education home. For nearly one year I attended job-related meetings at which I was the only African American. One meeting I could not attend, so I asked a co-worker to stand in for me.

Imagine my surprise when she returned, exclaiming how nice and accomodating everyone was. She was beckoned to sit with the hosts and made to feel like a “sorority” sister – gestures of acceptance, acknowledgement and appreciation I had never experienced.

At first I could not quite understand why my emotions were on a roller coaster. Then, it dawned on me. My color prevented me from being in their “club.” I could not join because I did not look like them.  Maybe  even deeper than that – they were uncomfortable with me. In their world I don’t exist. I am invisible.

The days of  “black beans and rice” are over. The numbers of Latinos, Asians, Native and Arab Americans and other ethnic groups are growing. Therefore, diversity education is necessary. By making entire races invisible, we are shortchanging our schoolrooms and boardrooms of their talents, time and treasures. We have to try to learn and understand the history, cultures and souls of those who are different.

There were two lessons learned from this incident. One, I was used to being invisible and ignored. I didn’t recognize it until it was blatantly brought to my attention. Alienating others was their way of life – their actions went unrecognizable to them.

Two, I now have a better understanding of what Jesus meant when He said, “…love your enemies. Do good to them…Then your reward will be great and you will be sons of the Most High, because He is kind to the ungrateful and wicked.” (Luke 6:35 NIV).

The attitudes and actions that have brought the need for diversity education to took hundreds of years to create and may take just as long to eradicate. We must be patient and continue to seek change with love. We may not see it’s full manifestation in our lifetime. Maybe our great-grandchildren will.