There is so much talk about climate change that it sometimes makes my head spin. The pros and cons are everywhere. Some say it’s just a farce, others say we’d better start building bunkers in which to hide and store food.
It seems that over 60 percent of Americans now believe that over time, human actions are causing global warming. The spate of natural weather disasters are influencing this opinion, according the the fifth annual Sense & Sustainability Study.
The study indicates that 48 percent of Americans found water scarcity to be a concern. Media coverage of extreme weather events is a big influencer. Even if Americans are not immediately affected by storms, the news about hurricanes and droughts can evoke fear and concern.
While an increase in climate change awareness is happening, it needs to be higher. Last fall, leading scientists from the Intergovernmental Panel on Climate Change (IPCC) announced they are 95 percent confident that human influence is the dominant cause of global warming. The IPCC states that the last three decades have been warmer at the Earth’s surface than at any other decade since 1850.
Storytelling is effective strategy to make climate change relevant when addressing issues of sustainability and social responsibility. Companies need to take note, as only 21 percent of those surveyed said they believe the majority of businesses are committed to being “green.”
If you’re concerned, why not find a space to get busy “spreading the word.” You can begin with your closest family and friends…and by being an example.
Together, we can save the planet for future generations.


The “in” thing is that everyone should blog. There are so many questions that need answering. One of the them I get is, ” I’m not a good writer. What do I say?”
When childhood friends and former roommates Adam Lowry and Eric Ryan founded Method® amost 15 years ago, they set out to create “clean” cleaning products that you didn’t have to hide under the sink.
April is APR Month
Most of us may be a little squeamish and leery about Internet security – especially now that it has been in the news. Every time we send our credit card numbers via the Internet, we’re at risk.
In a televised interview on Anderson Cooper 360 (AC360), embattled NBA Clippers’ owner Donald Sterling attempted to put a positive spin on his racial rant that led to his lifetime ban from pro basketball. His spin was anything but positive. He created more fodder to bolster his image as a racist. Sterling claimed he was “baited” into making his racial slurs and went on to blame former NBA star Magic Johnson for his scandal.
When people “Google” our information, we want it to be the first on the long list of results. Now, search engine optimization (SEO) is tailoring your website’s content to what they use to index it and help visitors find your site. Here’s a primer on how you can do it:
Now that more people are becoming aware of how to treat our planet, there are greater opportunities to share your company’s sustainability practices.
Today is Earth Day. While whether or not we have control over climate change is still being debated, the fact that we are affected by how we treat Mother Earth is not.
Cleveland (my hometown), and Detroit are attempting to restore the 20th century greatness that is synonymous with Henry Ford, Andrew Carnegie and other past titans. Midwest cities big and small are scrambling to address the ravages of home foreclosure and an eroding tax base. Cleveland and Northeast Ohio civic leaders recently announced $18 billion in major construction and capital improvements for the region. Major investors have committed to redeveloping downtown Detroit. There is even progress being made relative to minority contractor participation relative to such projects. Is this enough to sustain 21st century urban revitalization?
We continue to tout the importance of energy and water conservation. The plight of Californians is but an example of the necessity for all of us to find ways to rethink and reuse our precious natural resources.